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Collaboration: All
Miller, one of the most popular confectionary labels in Taiwan, has created a limited collection of flavoured popcorn with licensed characters from LYCHEE & FRIENDS. Made with natural coconut oil and non-GMO corns, these healthy snacks offer a wide range of flavours including sea salt, mexican style, cheese and more. Products exclusive to Taiwan.
Curated by renowned Korean pixel artist Joo Jaebum, this extraordinary collaboration brings together the world of LYCHEE & FRIENDS and pixel art. At Strol, you can discover limited edition art prints and lifestyle souvenirs, and be among the first to experience the latest “Daydreaming” collection featuring fluffy plush dolls. Visit Strol to join the free giveaway game and embrace the enchanting journey into the world of LYCHEE & FRIENDS x JOOJAEBUM.
This Christmas, MTRmalls has licensed LYCHEE & FRIENDS for the decorations of five shopping malls including Ocean Walk, Sun Tuen Mun Plaza, Hanford Plaza, Plaza Ascot, and Citylink Plaza, with snowy candy house, petite train and more. Mascot greeting and premium redemption were also arranged as part of the campaign with great responses.
Koitake x LYCHEE x “Never say never (拳力以赴的我们)” crossed over for the first official crossover figure collection, featurnig LYCHEE Boxer in three disctinctive colorways. Each figure is limited to 198 pieces only with unique numbering and NFC certificate. Exclusive to mainland China.
Acrylic on canvas
LYCHEE & FRIENDS was invited as a brand ambassador for the WWF “Run for Wild” charity run. LYCHEE was honored to be one of the VIP guests for the opening ceremony and was very happy for help promoting environmental conservations around the world.
LYCHEE & FRIENDS was officially licensed and invited as one of the overseas partners for the annual Street Carnival organized by “Made in Hong Kong (MIHK)”, a creative organization focuses on promoting Art and Culture. Over 100 Hong Kong and International brands were featured within the campaign and LYCHEE & FRIENDS was happy to meet with their fans in Hong Kong.